How the prolonged continuation of films has negatively impacted Marvel 

By Daria Okruta 
Staff Writer 

Since the rise of comics in the 1960s, superheroes have been a common household name — ask anyone, and, odds are, they can name at least one of Marvel’s superheroes. In more recent years, the popular comic industry switched to film, creating more fans to enjoy these stories. 

However, Marvel Studio productions have been at an all-time low in popularity since the end of their “Infinity Saga.” The main causes are their rapid releases, poor storytelling and low quality. 

Plots of their older movies, such as “Ironman” or “Captain America,” were top-tier quality, as writers and directors cared about the characters and their development through the story. Whereas in recent movies and shows, the importance of character development has been ruined.  

As part of the storytelling issue, Marvel’s end credit scenes, once a fun, secret, lore-filled bonus for fans have now simply turned into a preview for their next movie. They’ve backed themselves into a corner, where they now need to produce a new movie whether or not it’s good to fulfill their “quota.” 

This storytelling feels chaotic and overwhelming as complete plots are sacrificed for the sake of Marvel’s “multiverse.” No film has a satisfying ending when the filmmakers are already trying to foreshadow the next movie or show. 

A huge aspect to Marvel Studios’ downfall is that they’ve unfortunately fallen victim to the “woke” movement. In a pressured attempt to be more inclusive and portray more queer, female, and culturally diverse characters — which in itself is far from a bad thing — they’ve lost sight of the end goal to make quality movies and stories. 

It’s not just Marvel that’s fallen prey to these changes, but, frankly, all of Disney. Their main goal in mass production is of course to profit, and the quality of their media is a price they’ve had to pay.  

Some would even argue they’re losing money by creating these “filler” movies, and that, by slowing their production rate and reevaluating their audience’s requests, they would begin to make more of a profit.  

But alas, this hopeful end is nowhere near. Loyal fans will continue to try and see merit in the releases but it won’t make up for the dissatisfaction that follows and only shows how far we’ve come from the Avengers’ glory days.